"So what's the end game in all of this for the entertainment industry? I mean do they really think that if they cut off everyone's access to pirated material that we'll all suddenly go out and buy ***** loads of movies, music etc. "No, personally I think this is an attempt to hold off digital downloading as the primary means of content distribution for as long as possible. The costs of DVD/CD production and distribution are rather high, at least as far as a small content producer is concerned. Often high enough to prevent them from even making an effort to get their product to consumers unless they have outside investors willing to help with the startup costs and initial run. If consumers become accustomed to buying digital downloads as opposed to going to regular stores, (which often won't even sell DVD's and CD's from small independents) then that opens the door for the smaller studios and labels to compete directly with the big guys. The amount of available content will explode and the cost of all content will drop dramatically which will destroy their current business model; the hits will no longer be able to provide the same profits to cover the flops, and with so many other competitors out there, the hits will be few and far between.