I had a similar situation. I wanted to watch a particular movie on my main television. I went to two local stores and they didn't have any copies. Amazon had it for video on demand, but were charging pretty much the same price as they were charging for the dvd (wtf?), and I wouldn't have been able to watch it out in my living room on my television anyway.Just out of curiosity, I looked around a bit, and quickly found that I could download pirated copies of the movie without problem. And I could even have my choice of formats (hi-def, etc). And if I went with the pirated copy, I would be able to burn it onto a dvd and watch it in my living room. In the end, it was getting late and I just decided to say screw it, skipped getting the movie, and just played a video game.It did make me think though. I had money in hand, and just wanted to watch this movie in my living room. The pirates were the ones who were willing to make this happen. The article talks about sleek websites and such. It's called service. It's a wake up call that your model just isn't working any more. The best thing they can do to stop piracy is just provide better (or at least comparable) service than the pirates (see Hulu for example).